backlash winner 🔴 Why Redesign the Dropbox Logo? Design Master Brian Collins Explains

The Dropbox logo sucks! It doesn't look like a box anymore. Why did they redesign the Dropbox logo? Who designed the Dropbox logo and why did they change it? The internet was a little crazy when Dropbox decided to update and refresh their brand. They called upon design veterans Brian Collins and his team to help them grow their business beyond "storage". In this livestream, Brian explains the creative brief, the strategy and rollout of the new Dropbox logo, and why he embraces the "backlash" and criticism as did his client.

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backlash winner 🔴 Why Redesign the Dropbox Logo? Design Master Brian Collins Explains
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Education	Upload TimeStreamed live on 26 Jul 2018

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